A dedicated IP is a sending IP address used only by your account, so your reputation is isolated from every other sender. It costs $20 per IP per month on the Enterprise plan. It isn't a self-serve switch: email support@winnr.app to request one, and the team assigns it, moves your sending domains onto it, and adds it to your subscription. By default all mailboxes send from Winnr's managed, monitored shared pools, which suit most senders.
What a dedicated IP actually is
Every email you send leaves from an IP address, and inbox providers weigh that IP's reputation when deciding inbox or spam. By default, your mailboxes send from shared IP pools that Winnr runs, monitors, and keeps in good standing across many customers. A dedicated IP is an address used by your account alone. Your reputation is yours: nobody else's sending can help or hurt it.
Shared vs dedicated, the honest tradeoff
The instinct is "dedicated must be better." It isn't always.
- Shared pools come with an established reputation and active maintenance. Winnr watches blocklists and delivery rates to protect them. For most senders this is the safer default.
- A dedicated IP only performs as well as the volume behind it. Inbox providers want steady, consistent sending from an IP. Send too little and a dedicated IP can underperform a shared pool, because it never builds a strong signal. Send enough and it gives you full control and full isolation.
A dedicated IP is worth considering when:
- You send high, consistent daily volume across many mailboxes.
- You want to be insulated from other senders entirely.
- You're rebuilding after a damaged reputation and want a clean slate you control.
What it costs and how to get one
Dedicated IPs are $20 per IP per month on the Enterprise plan. The charge is added to your subscription and itemized on your invoice.
To add one:
- Make sure you're on Enterprise (Settings → Subscription → Upgrade to Enterprise if you're on Startup).
- Email
support@winnr.appand ask for a dedicated IP (say how many). - The team assigns the IP, moves your account's sending domains onto it, and adds it to your billing. It then appears as "Dedicated IP" in your cost breakdown.
You can run several dedicated IPs (each $20 per month) if you want to split volume across them.
What's next
Frequently asked questions
Do I need a dedicated IP?
Most senders don't. Winnr's shared pools are actively monitored and kept in good standing. A dedicated IP starts to make sense when you send high, steady volume, or when you want a clean reputation that no one else's sending can affect.
How much does a dedicated IP cost?
$20 per IP per month, on the Enterprise plan. It's added to your subscription and shows as "Dedicated IP" in the cost breakdown under Settings → Subscription. You can have more than one; each is $20 per month.
How do I get one?
Email support@winnr.app from your account's email address and say how many IPs you want. There's no button for it in the app. The team confirms timing when you ask.
Shared vs dedicated, which delivers better?
Neither is automatically better. A well-run shared pool often beats an under-used dedicated IP. Dedicated wins when you have enough consistent volume to build and hold your own reputation, and you'd rather not share it with other senders.
Can I get a dedicated IP on the Startup plan?
Dedicated IPs are an Enterprise add-on. Upgrade to Enterprise from Settings → Subscription first, then email support@winnr.app.
What happens to my domains when I add a dedicated IP?
Winnr moves your account's sending domains onto the dedicated IP for you. You don't change anything in your sending tool.
How do I remove a dedicated IP?
Email support@winnr.app. Dedicated IPs also end automatically when you cancel your plan.