A dedicated IP is a sending IP address used only by your account, so your reputation is isolated from every other sender. It's a $20/IP/month add-on on the Enterprise plan. By default all mailboxes send from Winnr's managed, monitored shared IP pools — dedicated IPs are worth it once you're sending high volume (5,000+/day) or you want a clean, self-controlled reputation. Assignment takes 1-3 days because the IP is warmed before it carries your full volume.
What a dedicated IP actually is
Every email you send leaves from an IP address, and inbox providers judge that IP's reputation when deciding inbox vs spam. By default, your mailboxes send from shared IP pools — pools that Winnr owns, monitors, and keeps in good standing across many customers. A dedicated IP is an address used by your account alone. Your reputation is yours: nobody else's sending can help or hurt it.
Shared vs dedicated — the honest tradeoff
The instinct is "dedicated must be better." It isn't always.
- Shared pools come pre-warmed and actively maintained. Winnr watches blocklists and delivery rates and rotates sending to protect the pool. For most senders this is the safer default — you inherit an established reputation instead of building one from zero.
- A dedicated IP only performs as well as the volume behind it. Inbox providers want to see steady, consistent sending from an IP. Send too little and a dedicated IP can actually underperform a shared pool, because it never builds a strong signal. Send enough, and a dedicated IP gives you full control and full isolation.
The rule of thumb:
- Under ~2,000 emails/day — stay on shared pools. There's no upside to a dedicated IP at this volume, and real downside if it's under-fed.
- Over ~5,000 emails/day — a dedicated IP usually pays for itself in fewer false-positive spam placements, and it insulates you from other senders.
- Recovering from a damaged reputation — a dedicated IP gives you a clean slate you fully control.
What it costs and how to get one
Dedicated IPs are a $20/IP/month add-on, available on the Enterprise plan only. It's a separate subscription line, so it's itemized on your invoice and you can cancel it without touching the rest of your plan (see Billing add-ons).
To add one:
- Make sure you're on the Enterprise plan (dedicated IPs aren't available on Startup).
- Go to Settings → Subscription and add the dedicated IP, or contact
support@winnr.appto have it enabled. - Wait 1-3 days. The IP is warmed gradually before it carries your full volume, then your account's sending domains are moved onto it automatically — DNS and authentication are updated for you.
You can run multiple dedicated IPs (each $20/month) if you want to split volume across them.
What's next
Frequently asked questions
Do I need a dedicated IP?
Most senders don't. Under about 2,000 emails/day, Winnr's shared pools deliver just as well — they're actively monitored and kept off blocklists. A dedicated IP starts to pay off above ~5,000/day, or when your prior reputation was damaged and you want a clean slate you control.
How much does a dedicated IP cost?
$20 per IP per month, billed as a separate subscription line alongside your plan. It's available on the Enterprise plan only. You can run more than one — each is $20/month.
How long does it take to get one?
1-3 days. The IP is warmed up gradually before it carries your full sending volume, so you don't get flagged as a brand-new sender the moment it goes live.
Shared vs dedicated — which delivers better?
Neither is automatically better. A well-managed shared pool (what Winnr runs) often beats a poorly-warmed dedicated IP. Dedicated wins when you have enough consistent volume to build and hold your own reputation, and when you'd rather not share fate with other senders.
Can I get a dedicated IP on the Startup plan?
No — dedicated IPs are Enterprise-only. If you're on Startup and need one, upgrade to Enterprise first, then add the dedicated IP from Settings → Subscription.
What happens to my domains when I add a dedicated IP?
Your account's sending domains are moved onto the dedicated IP automatically. You don't have to reconfigure anything — DNS and authentication (SPF, DKIM, DMARC) are updated for you.