What to do?

Stop sending cold email with your Google Workspace or Outlook account! Reach out to your IT admin immediately or contact Google and let them know you will stop. You don't need to send your cold email through Google Workspace or Outlook accounts to get good deliverability.

In fact, this is one of the worst ways to do it. You can have much better results scaling your cold email using a service like winnr to generate email accounts for your cold outreach and keep your main work email protected form disruption.

Background

Typically an outbound sales team will send a lot of cold email through their corporate email accounts. Often they are using some sales automation software to do this in semi-bulk. For example, they are often plugging in their Google Workspace accounts and automating emails. But there are huge downsides to using your Google Workspace accounts for cold outreach.

Problems with using Google Workspace or Outlook accounts for cold outreach

Some common challenges include:

1. Sending Limits: Traditional email platforms impose daily sending limits, restricting the number of emails you can send in a given time frame. These hard limits mean you have to pay for many accounts to scale up, which leads to problem #2
2. Cost Considerations: Setting up multiple accounts on platforms like Google and Outlook can be costly, particularly for businesses operating on tight budgets. To set up 50 accounts, you will often pay well over $1,000/month
3. Risk of Suspension: Google and Outlook will often suspend your accounts without notice and this can halt your outbound sales efforts in their tracks. If this is your main day-to-day email, it can prevent you from essential communication with important customers
4. Time Suck: It takes hours to configure new accounts, add DKIM/SPF/DMARC authentication for any new domains, and then manage these accounts. They are not meant to be managed in bulk

Generate email accounts in bulk

The solution is to stop using Gmail and Outlook accounts! Winnr can give you the same quality email infrastructure without all the downsides and enable you to start sending thousands of emails per day, getting you the results you want from your cold outreach. The hard part is getting your hands on 50+ email accounts without breaking the bank or spending days clicking through screens. This is what winnr does for you.

You can generate 50 email accounts in just a few hours with winnr. You will get a CSV with all your accounts. Then what? Read on.

How use these bulk email accounts to start sending?

Sales automation tools like smartlead.ai are specifically designed to handle large volumes of emails efficiently using a large number of email accounts, supplied by winnr. You can take your CSV of accounts from winnr and easily import it into smartlead.ai. It will look something like this:

You can then automatically warm leads, automate email campaigns, track replies, and monitor deliverability. Here is what an automated email campaign looks like in smartlead.ai

Read here for a full breakdown of the best practices for warming your accounts and properly executing your cold email campaign.

Conclusion

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The basic point here is that you don't need to use a Google Workspace or Outlook account to send cold email. You can get accounts from winnr that provide the same deliverability but are much more scalable, and you can easily orchestrate your campaigns with a tool like smartlead.ai. Get started today!

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