Business
5-minute Read

Best Practices For Cold Email Outreach

Chart comparing email warmup pool sizes of different providers with Instantly.ai leading at 1.5 million accounts

When it comes to cold email success, your warmup strategy can make or break your deliverability. A critical factor in this process is the size and quality of the warmup pool your provider offers. In 2025, Instantly.ai stands out as the clear leader with the largest and most diverse warmup pool in the industry. This article explores why Instantly.ai's warmup pool gives you a significant advantage and how it compares to other providers in the market.

What is a Warmup Pool and Why Does Size Matter? 🌊

A warmup pool is a network of email accounts that interact with your emails during the warming process. These accounts receive your messages, mark them as important, move them from spam to inbox if necessary, and reply to them—all to signal to email service providers like Gmail and Outlook that your account is legitimate and trustworthy.

The size of this pool is crucial for several reasons:

  • Diversity of interactions - A larger pool means your emails interact with more unique accounts, creating a more natural pattern of engagement
  • Domain variety - More accounts typically means more variety in email domains (Gmail, Outlook, Yahoo, etc.), which helps establish your reputation across different email providers
  • Reduced pattern detection - With a massive pool, your emails are less likely to repeatedly interact with the same accounts, which could trigger spam algorithms
  • Higher quality signals - More interactions from different sources create stronger positive signals for your domain and email address
Diagram showing how email warmup pools work with interactions between accounts
How email warmup pools work: Your emails interact with accounts in the pool to build reputation
Instantly.ai's 1.5 Million+ Account Advantage 🏆

As of 2025, Instantly.ai boasts the largest warmup pool in the industry with over 1.5 million active accounts. This is a significant achievement and represents a substantial advantage over competitors:

  • Lemwarm: Approximately 250,000 accounts
  • Warmup Inbox: Around 200,000 accounts
  • Mailreach: Approximately 150,000 accounts
  • Smartlead: Around 100,000 accounts

This means Instantly.ai's warmup pool is 6-15 times larger than its closest competitors. The company achieved this milestone in early 2025 and continues to grow its pool, adding approximately 50,000 new accounts each month.

Real-World Impact on Deliverability 📈

The size advantage of Instantly.ai's warmup pool translates to measurable improvements in deliverability metrics:

  • Higher inbox placement rates - Users report 15-25% higher inbox placement compared to other warmup tools
  • Faster warming period - New domains typically reach optimal deliverability in 14-21 days versus 30+ days with smaller pools
  • Better maintenance of reputation - Accounts warmed with Instantly.ai show more stability in deliverability over time
  • Improved recovery from deliverability issues - When problems occur, accounts recover 40% faster on average
Chart showing deliverability improvement over time with Instantly.ai versus competitors
Deliverability improvement over time: Instantly.ai vs. industry average
Premium Warmup Pool Features 🔍

Beyond just size, Instantly.ai's warmup pool offers several premium features that further enhance its effectiveness:

  • Domain diversity - The pool includes accounts from all major email providers (Gmail, Outlook, Yahoo, AOL) and thousands of private domains
  • Account age variety - A mix of new and established accounts (some 5+ years old) that better mimics natural email interactions
  • Industry-specific segments - Accounts are categorized by industry, allowing for more relevant warming for your specific niche
  • Engagement quality - Advanced algorithms ensure high-quality interactions that mimic human behavior
  • Spam folder rescue - If your emails land in spam folders within the pool, they're quickly rescued and marked as important
How Instantly.ai Built the Largest Warmup Pool 🛠️

Instantly.ai's massive warmup pool didn't happen overnight. The company has employed several strategies to build and maintain its industry-leading position:

  • Partner network - Collaborations with other email service providers to share resources
  • User contribution program - Optional opt-in for users to contribute accounts to the pool in exchange for enhanced features
  • Dedicated infrastructure - Significant investment in servers and systems specifically for managing the warmup pool
  • Continuous monitoring - AI systems that constantly evaluate account health and remove problematic accounts
  • Regular rotation - Systematic rotation of accounts to prevent pattern detection by email providers
Screenshot of Instantly.ai's warmup dashboard showing key metrics and settings
Instantly.ai's user-friendly warmup dashboard with detailed analytics
User Testimonials and Case Studies 💬

The impact of Instantly.ai's superior warmup pool is evident in user experiences:

"After switching from a competitor to Instantly.ai, our inbox placement rate jumped from 62% to 89% within just two weeks. The difference was immediately noticeable." - Sarah T., Marketing Director at a SaaS company

"We had been struggling with deliverability issues for months. Within 3 weeks of using Instantly.ai's warmup pool, our open rates increased by 31%. The size of their pool really does make a difference." - Mark R., Sales Operations Manager

In a case study with a mid-sized agency managing 50+ client accounts, switching to Instantly.ai resulted in:

  • 22% average increase in open rates across all accounts
  • 17% reduction in bounce rates
  • 35% faster warmup time for new domains
Pricing and Value Comparison 💰

Despite offering a significantly larger warmup pool, Instantly.ai remains competitively priced:

  • Instantly.ai: $29/month per account (access to 1.5M+ pool)
  • Lemwarm: $29/month per account (access to ~250K pool)
  • Warmup Inbox: $25/month per account (access to ~200K pool)
  • Mailreach: $39/month per account (access to ~150K pool)

This pricing structure makes Instantly.ai not just the most effective option but also one of the best values in terms of pool size per dollar spent.

Is Instantly.ai Right for You? 🤔

While Instantly.ai offers the best warmup pool in the industry, it's important to consider your specific needs:

Instantly.ai is ideal for:

  • High-volume senders who need maximum deliverability
  • Agencies managing multiple client accounts
  • Businesses in competitive industries where inbox placement is crucial
  • Anyone recovering from deliverability issues or a damaged domain
  • New domains that need to establish reputation quickly

You might consider alternatives if:

  • You're on an extremely tight budget and send very low volumes
  • You need specialized features that are unique to another provider
  • You're already achieving excellent deliverability with your current solution
Conclusion: The Clear Leader in Email Warmup 🥇

In 2025, Instantly.ai stands as the undisputed leader in email warmup pool size and quality. With over 1.5 million accounts—6-15 times larger than competitors—they offer significantly better deliverability outcomes for cold email senders.

The impact of this massive pool is evident in faster warming times, higher inbox placement rates, and more stable long-term deliverability. For businesses serious about email deliverability, Instantly.ai's warmup pool provides a clear competitive advantage in an increasingly challenging email landscape.

While other factors certainly contribute to email deliverability success, the warmup pool is a foundational element that can dramatically influence your results. In this critical area, Instantly.ai has established itself as the provider with the best warmup pool in the industry—by a significant margin.